The best email platform for creators, bloggers, and anyone who treats their newsletter like a business.
Verdict: Kit (formerly ConvertKit) is purpose-built for creators. If you are a blogger, YouTuber, podcaster, or newsletter author, this is likely your best option. The visual automation builder is excellent, and the free plan for up to 10,000 subscribers is the most generous in the industry — though it limits features.
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Free | $0 | Up to 10,000 | Broadcasts, landing pages, forms, basic tagging (no sequences or automations) |
| Creator | $25/month | Up to 1,000 | Automated sequences, visual automations, 1 free migration, integrations |
| Creator Pro | $50/month | Up to 1,000 | Newsletter referral system, subscriber scoring, advanced reporting, Facebook custom audiences |
Pricing scales with subscriber count. At 5,000 subscribers, the Creator plan is $79/month — more expensive than MailerLite but with creator-specific features.
Kit's automation builder is one of the best in the category. Build complex sequences with conditional branching, event triggers, and actions — all in a clean visual interface. Set up welcome sequences, content upgrade delivery, re-engagement campaigns, and subscriber scoring.
Kit's referral system lets other creators recommend your newsletter, and you earn credit when your subscribers sign up for Kit. This is unique among email platforms and valuable for creators with audiences.
Built-in support for paid subscriptions — no need for a separate tool. Set up free and paid tiers, deliver premium content, and manage billing through Kit.
Start free — up to 10,000 subscribers. Upgrade when you need automations.
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