MailerLite Review 2026

The best email marketing platform for most small businesses — and the best value in the category.

4.8 / 5

Verdict: MailerLite is our top pick for small businesses, creators, and anyone who wants powerful email marketing without the bloat or the price tag. Clean interface, generous free plan, and automation that punches above its weight class.

Pricing

Plan	Price	Subscribers	Key Features
Free	$0	Up to 1,000	Email campaigns, 1 automation, landing pages, signup forms
Growing Business	$10/month	500	Unlimited automations, A/B testing, auto-resend, remove branding
Advanced	$21/month	500	AI writing assistant, custom HTML editor, promo pop-ups, priority support

Pricing scales with subscriber count. At 5,000 subscribers, the Growing Business plan is $34/month — still cheaper than most competitors at that tier.

Pros and Cons

Pros

Best pricing in the category
Clean, modern interface — easy to learn
Generous free plan (1,000 subscribers)
Powerful automation builder
Landing pages and signup forms included
Excellent deliverability
Good customer support

Cons

No built-in CRM
Fewer native integrations than ActiveCampaign
No webinar hosting (use GetResponse for that)
Approval required for new accounts (anti-spam)

Who Should Use MailerLite

Small businesses — The pricing is unbeatable and the features cover 95% of what most small businesses need.
Creators and bloggers — Start free, grow into paid plans as your list grows. The automation builder handles welcome sequences, lead magnets, and content upgrades easily.
Anyone switching from a more expensive platform — MailerLite offers free migration services.
Newsletter-first businesses — Clean templates, good deliverability, and simple list management.

Who Should NOT Use MailerLite

Ecommerce stores needing deep integrations — ActiveCampaign has better Shopify/WooCommerce hooks.
Sales teams needing a CRM — MailerLite is email-only. Look at ActiveCampaign or HubSpot.
Businesses running webinars — GetResponse bundles webinar hosting with email.

Key Features

Automation Builder

Visual drag-and-drop automation that is surprisingly powerful for the price. Build welcome sequences, abandoned cart flows (via integration), re-engagement campaigns, and conditional branching based on opens, clicks, and custom fields.

Landing Pages and Forms

Included on all plans — even free. Choose from templates or build from scratch. Embeddable forms, pop-ups, and landing pages for lead magnets, waitlists, and sales pages.

AI Writing Assistant

Available on the Advanced plan. Generates subject lines, body copy, and A/B test variants. Not as polished as dedicated AI tools, but useful for overcoming blank-page syndrome.

Deliverability

MailerLite consistently scores above 95% in independent deliverability tests. They enforce strict anti-spam policies, which means new accounts go through an approval process — but it keeps their sending reputation clean for everyone.

Ready to try MailerLite?

Start with the free plan — 1,000 subscribers, no credit card required.

Try MailerLite Free →

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